5 Tips on Starting Your Own Business

Posted on December 25, 2017

This is a guest post by Intern Queen Alumni Ambassador Jeanette Bravo. Jeanette is a 2012 graduate of Arizona State University and the Founder of Sew Sorority.

In 2014, I created my very own business called, Sew Sorority. Sew Sorority can make any themed t-shirt quilt whether it is for a sorority, fraternity, school or even your favorite sports team. Not only is every t-shirt quilt machine washable and made with the best materials, Sew Sorority preserves your memories through a beautiful quilt. Throughout my entrepreneurial endeavors, I have learned about many things that can benefit a business and I would love to share some advice with you!

– Establish a catchy and meaningful name. Create a business name that will stick in the consumers mind and explain the business before they have to search to find out more.

– Clarity is key. Make sure that everything on your website and social media pages are consistent and thorough. Whether it is your business purpose, page layouts or process, don’t bounce around; stick to one story and look.

-Happy customers create new customers. People love to talk and in the age of social media, you want to give your customers a quality product that is worth posting about. Your customer’s posts will spark an interest in their followers and your business will grow.

– Know your target market and cater to them. Discover your target markets age group and learn about what that age group is interested in. What websites do they read? Which social media sites do they use? What do they respond to within advertising? Take everything you learn and appropriately market towards that group.

– Know what sets your business apart compared to other similar businesses. To help you find out what sets you apart, I suggest creating a S.W.O.T. analysis. That way you can analyze the strengths, weaknesses, opportunities and threats of each business.

By using the aforementioned advice, your business can strengthen itself and grow. I wish everyone the best of luck in their endeavors and feel free to reach out to @SewSorority! For press opportunities feel free to contact Sew Sorority’s owner, Jeanette Bravo, at SewSorority@gmail.com.